ITM Web of Conferences (Jan 2017)
How to Optimize the Commission Allocation
Abstract
in this paper, the commission allocation mechanism between the mobile application store and the mobile application developer is studied under the game theory. Firstly, based on the non-cooperative game theory, the paper researches the equilibrium solution of the inter-firm game under the conditions of different sales scale, and then extend the study to the circumstance of infinite game. In addition, the paper analyzes the Pareto improvement achieved by choosing cooperative strategy of strategic alliance from different parts. Finally, problem of the commission allocation problem is resolved.