Linguistic Means of Russia’s Image Making in Modern Advertising

Abstract

The article is devoted to description of the linguistic features specific means of Russia’s image making in modern TV advertising. Linguistic issue of the image is to study the concept, distinguish it from certain closely related concepts and also to use a variety of linguistic means of influence on the mass audience which involved in the formation of the country’s image. The article used the traditional descriptive method based on direct observation of the linguistic material. From this point of view well-formed Russia’s image will help to strengthen its world position. Positive image created in the media fixed and stereotyped in advertising. Specificity of advertising of domestic products is the use of traditional language resources like phraseology, folklore, metaphors, etc.

Keywords

• имидж России
• образ России
• имидж страны
• имидж государства
• внутренний имидж
• внешний имидж
• имидж в рекламе