Consumers’ Innovativeness and Responsible Consumption

Abstract

The grounds for considerations and the analysis in this article are provided by two phenomena: consumers’ innovativeness and responsible consumption. The aim of considerations and the analysis is to seek the impact of consumers’ innovativeness on the formation of consumption. The undertaken task was implemented on the base of secondary sources of information and findings of own empirical research. In our article, we provide some insight into consumers’ innovativeness and responsible consumption and attempt to explain the essence thereof. ‘New consumption’ is shown as consumption of the 21st century, with specific features, characterised by diversity and multiplicity of ways of meeting needs and, in consequence, by new behaviours of consumers, not always complying with the requirements of responsible consumption. The presented analysis illustrates consumers’ innovativeness which is still low in Poland and thus does not exert any substantial impact on the growth of responsible consumption. JEL: D11, D19 null The creation of the English-language version of these publications is financed in the framework of contract No. 607/P-DUN/2018 by the Ministry of Science and Higher Education committed to activities aimed at the promotion of education.

Keywords

• innovations
• consumer innovativeness
• consumer trends
• responsible consumption