AHP BASED STARTUP BUSINESS SELECTION OF B2C TYPE E-BUSINESS - A CASE STUDY

Abstract

B2C, or business-to-consumer, is the type of commerce transaction in which businesses sell products or services to consumers. Small businesses are the most suitable for part-time or entrepreneurial experiences. E-Business has become very popular in this era of high-speed internet & fast-growing demands of the customers. It can be run at a very low cost & manpower. There are so many risks in a startup e-commerce business which can be minimized by proper selection or decision makings. Proper planning can ensure preventive maintenance of the business & enables the entrepreneur to do the right thing the first time. The analytic hierarchy process (AHP) is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. It is one of the world-wide popular methods of decision making. This research is based on business selection by applying AHP. The E-Business decision was taken based on a deep analysis using AHP.

Keywords

• ahp
• mcdm
• e-business
• ocw
• decision making
• sensitivity analysis