Marketing and Management Strategies in Order to Increase Rural Tourism in Romania - Implementing National Development Programmes by Government Institutions or Other Types of Organizations

Abstract

In recent years, tourism industry has begun to exploit cultural and environmental distinction (identity, culture, history, heritage, nature, wildlife) as one of the most attractive and valuable attractions offered to tourists. An increased demand for rural destination travelling has been notified over the past years, along with the changes in customers’ mentality, who are in search of authenticity and exploring cultural differences and the uniqueness of each national heritage. In this paper we will discuss about rural tourism in Romania, aspects that increase this type of tourism’s value and development perspectives, according to management strategies in course of implementation of national development programmes, adopted by organizations and the local government, in order to improve quality of life in respective areas, as well as contributing to economy growth as a result of developing this type of tourism.

Keywords

• rural
• tourism
• valorization
• development