Results of realization strategic management methodology for industrial pharmaceutical manufacture

Abstract

System of quantitative indicators to assess the contribution of each of the strategic business unit (SBU) is formulated in the pharmaceutical business company. Strategic analysis of the national pharmaceutical company carried out in 4 stages: analysis of the types of business; analysis of the external environment; analysis of the internal environment; allocation of a competitive environment. The strategic direction of the investigated company is developed on the results of the SWOT-analysis.

Keywords

• стратегический менеджмент
• фармацевтическое предприятие
• SWOT-анализ
• стратегическая бизнес-единица