Avoidance coping, contingent self-esteem dan belanja kompulsif

Abstract

The flood of advertisements on fashion products in various media and the ease of getting clothing products, makes the decision to shop for young people more based on emotional aspects. Shopping decisions are often meant to get prestige or appreciation from others, which can encourage them to do compulsive shopping. This study aims to determine the role of avoidance coping in mediating the relationship between contingent self-esteem and compulsive shopping for clothing. The subject of this study amounted to 276 female students at the University of Muhammadiyah Malang Force 2018 taken by stratified sampling technique. The measures used were: Contingent Self-esteem (CSE) scale, Inventory Response Coping scale (CRI) and clothing compulsive shopping scale. Data analysis was performed by the Mediation Analysis method from Hyes showed that avoidance coping was able to mediate the relationship between contingent self-esteem and compulsive spending as indicated by B=0.322; with p=0.006 (<0.01).

Keywords

• avoidance coping
• contingent self-esteem
• compulsive shopping