Corporate social responsibility model based on Tri Hita Karana philosophy

Abstract

AbstractThe development of CSR in various countries tends to refer to Carroll’s pyramid model, which places economic responsibility as the main concern. Literatures on CSR is dominated by Western empirical studies, which prioritize social and environmental dimensions and pay less attention to the society’s cultural dimensions. The purpose of this study is to formulate a CSR model based on the philosophical values of Tri Hita Karana and its relevance to Carroll’s pyramid model. Literature review with an integrative approach to CSR was used to reveal the said Balinese values, which were used as a culture-based CSR model that holistically combines the economic, legal, ethical, and philanthropic responsibilities. This study finds that the CSR model that is based on the philosophy of Tri Hita Karana places philanthropic responsibility on the base layer, followed by ethical, legal, and economic responsibility on the outer layer. This means that an increase in the company’s financial performance in the culture-based CSR model is only seen as the impact of the harmonization of all elements of community culture. The novelty of this research is that the local culture value-based CSR model is used as an alternative for CSR development, especially in developing countries. The theoretical and practical implications of this study are the encouragement for the uprising of CSR models that are more adaptive to the interests and the culture of local community.

Keywords

• Corporate social responsibility
• CSR model
• culture
• Tri Hita Karana; local wisdom
• Komalsingh Rambaree, Social Work and Criminology, University of Gävle, Gävle, Sweden
• Asian Studies; Economics; Business, Management and Accounting; Cultural Studies; Sociology; Anthropology - Soc Sci; Religion and Philosophy; Hinduism