CSR ISSUES IDENTIFIED IN THE EVOLUTION OF MANAGEMENT IN RUSSIAN COMPANIES

Abstract

The article is devoted to a retrospectiveanalysis of the emergence and implementation of corporate social responsibilityin different business cultures, includingcross-cultural differences between members of these cultures. Author pays particular attention to the current problemsand barriers for the implementation ofcorporate social responsibility in modernRussian enterprises and provides recommendations for the implementation ofadaptation of foreign models, includingcross-cultural differences.

Keywords

• корпоративная социальная ответственность
• внедрение корпроративной социальной ответственности
• кросскультурные различия
• corporate social responsibility
• implementation corporate social responsibility
• cross-cultural differences