Essential intuition: a new strategy for building innovation capacity of food packaging design

Abstract

Through the “epoché” method of essential intuition, this paper analyzes the design pathway where “generality” is creatively transformed into ‘particularity’ using essential intuition. It proposes a “particularity” strategy based on essential intuition for design innovation, and validates this approach with four aspects of innovative food packaging design, thereby extrapolating the role and value of essential intuition in design.

Keywords

• essential intuition
• food packaging
• design thinking
• particularity
• strategy