ROLUL CREATIVITĂŢII ÎN COMPANIILE ROMÂNEŞTI

Abstract

Creativity is a notion e meet everyday. We hear about creative people, e admire original artobjects or read original books. Ho ever, in spite of our capacity to admit, creativity becomingmanifested in itself, there is a high level of confusion as regards the meaning of creativity.The rapid growth of competition in business and industry is often used as amotivation of the desire to better understand the creative process. Thus many organizations areforced to improve their old system and products.Managers in Romania must also find new methods and better problem solving ways.An ever greater number of problems have little or no precedent, hence the conclusion thatthere are less tested methods of approach, in this way being anticipated some positive results.Therefore, having a creative ability is an essential feature for each leader. In otherwords, the creative leaders look for new problems and are successful especially in approaching newchallenges.