Emoticon of the language personality in the texts of modern mass media

Abstract

The article studies the emotiveness as functional-semantic category, actualized in the texts of modern mass media. Evaluation and emotiveness appear as components of mass information discourse, manipulating the collective consciousness. To identify the meanings and setting values in the world’s picture of language personality is impossible without studying its emoticon. Emoticon of the language personality is investigated taking into account the impact on the generated text of various stylistic and thematic fields. Formation of emotional concepts in human consciousness occurs in the process of media texts perception. Newspaper text is considered in the article as a special kind of communication, discourse, where evaluation lexemes can be distinguished that differ in the degree of emotiveness expression: lexemes of the self-estimated value of having a low degree of emotiveness, and units with high emotive-estimated potential, which is updated in the context of communicative events. Comparative analysis of the Russian television news that represent the emotion-communicative event, showed significant differences in the emoticon language personality, reflecting the concept of different channels. Media supports “emotional regime”, they are closely related to the axiological system of society, which is reflected in cognitive information components of language media.

Keywords

• emoticon
• emotiveness
• appraisal
• emotional mode
• language personality