Implementation of Feedback as an Important Element of Modern Corporate Websites

Abstract

The Internet has become an independent global electronic environment for economic activity, which for many companies has come to the forefront, not only complementing but also replacing the business methods used for decades. Almost any company, linking its activities to the Internet, develops and maintains its representation in the form of a corporate portal or website. Sites become more functional, more beautiful and informative over time, but many managers forget or do not pay due attention to such an important element of the site as feedback from external and internal contractors. This article presents the effectiveness of using feedback on specific examples in a simple and straightforward way, and gives an overview of the different forms of organisation of such communication, with an indication of possible tools for their implementation.

Keywords

• feedback
• corporate website
• communication with customers
• organizational culture
• sales support