In search of knowledge and skills in the area of business models as social innovation in enterprise

Abstract

An important element of business launch is a business model, which particularly in the modern times of fast paced technological, economic, market and social changes is a pre-requisite for the success of an enterprise. Unfortunately, not many entrepreneurs-to-be realise the power of business models and seem not to pay enough attention to this stage of company creation. According to EUROSTAT Business Demography Statistics data 83.04% of newly established enterprises has survived the first year. After three year survival the rate is much lower – 53.78%. Data provided by CRIBIS Credit Management show that the main problem of the bankruptcy of new enterprises is the lack of specific business models and plans, not the lack of funds, subsidies or high taxes. CRIBIS also shows that the third year is the most critical for 64POLISH JOURNAL of CONTINUING EDUCATION 1/2019those companies – 24 and 36 month (CRIBIS, 2018). Therefore the aim of this paper is to present the results of case study analysis and the survey questionnaire in selected European countries on which skills and knowledge are needed in order to be familiarised with the topic of innovative business models in enterprise.

Keywords

• business model
• entrepreneurial education
• organisation management
• social innovation