Management of the Enterprise’s Finances as an Object of Anti-Crisis Activity

Abstract

The article defines the methodological substantiation for the specific stages of management of the enterprise’s finances as a specific object of anti-crisis activity, where the main task is improving the theoretical, methodological and practical aspects of the enterprise’s information and legal provision. The main elements of both minimizing costs in the implementation of preventive anti-crisis measures and the ability to withstand competitive challenges by updating the production system are defined. The concept of «anti-crisis management», its constituent factors and their ratios are analyzed, the author’s own definition of the concept is provided. It is proved that the restoration of financial and economic potential is connected with the effect of the anti-crisis mechanism, which is defined as a set of statuses and processes, constituting a crisis phenomenon, as well as the capability of the system to provide resistance. A characterization of financial potential as a key link that predetermines the vector of the company’s movement is presented. It is proved that practical ways of implementing anti-crisis measures are priority and decisive for defining the degree of viability and prospects of development of an economic entity and are aimed at increasing its market value, strengthening financial condition and build-up of financial reserves, which will strengthen the protective properties.

Keywords

• finances of enterprises
• crisis
• recovery
• bankruptcy
• profit
• proactive management