Archivio Antropologico Mediterraneo (Dec 2021)

Dai liquori casalinghi ai liquori della tradizione: il caso delle Valli di Lanzo

  • Gianpaolo Fassino

DOI
https://doi.org/10.4000/aam.4705
Journal volume & issue
Vol. 24, no. 23

Abstract

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The article discusses the recent revival of traditional liqueurs, from the cultivation of medicinal herbs in the Piedmont Alps through the ethnographic analysis of the entrepreneurial activity that has contributed significantly to the growth of this market segment in recent years. Field research surveyed a company that produces liqueurs and other alpine herb-based spirits in the Valli di Lanzo (Torino). The company is a significant example of how the revival of cultivating medicinal herbs not only sustains a local productive tradition but also contributes to the greater trend of repopulating the Alps.

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