Bìznes Inform (Dec 2017)
The Peculiarities of the Outbound Tourist Market of China
Abstract
The outbound tourist market of China was analyzed as the priority target audience of consumers of the Ukrainian tourism product. A wording of the diplomatic preconditions for development of tourism relations with the People’s Republic of China and the partner countries of the economic and humanitarian project «One Belt, One Way» has been provided. The main characteristics of the outbound Chinese tourist market have been allocated and researched: hyper size; significant purchasing power; sustained growth pace; priority of Asian destinations, at the same time emergence of interest in the EU and Russia; organization, group character; seasonality; short-term traveling; cluster (combined) travels; predominance of women tourists; priority of on-line booking of tours; peculiarities of travel behavior; predominance of certain types of tourism; preference of national Chinese cuisine, etc. These peculiarities of the Chinese outbound tourist market must be considered when developing tourism product for the Chinese and creating a strategy to increase the tourist flows from China to any destination and tourism facility. Recommendations for the entities of tourism activity which plan to work with the Chinese consumer of the national tourism product have been formulated.
