Smart Handling of Covid-19 by a Cultural Destination, Pushkar

Abstract

The study aims to propose the understanding of shared responsibilities and social networking of a cultural destination in which different stakeholders, along with tourists, collectively can act responsibly towards any crisis. Through the example of a cultural destination, Pushkar, this study depicts various actions its stakeholders took to face the COVID-19 pandemic and attained zero covid-19 cases through effective crisis management. This study is a theoretical approach based on secondary data in analyzing the potentiality of a cultural destination to act smartly and responsibly during emergencies like the global COVID-19 pandemic. The study proposes the Shared Responsibilities Model (SRM) showcase, a roadmap for any destination to depict better crisis management through sharing responsibilities and social networking.

Keywords

• cultural tourism
• covid-19
• smartness
• social network
• cultural sustainability
• stakeholders