Desenvolvimento em Questão (Jan 2019)

Inovação Aberta e Desenvolvimento de Novos Produtos: Uma Análise de Cocitações

  • Priscila Nesello,
  • Paula Patricia Ganzer,
  • Ana Cristina Fachinelli,
  • Cláudio Hoffmann Sampaio,
  • Pelayo Munhoz Olea

DOI
https://doi.org/10.21527/2237-6453.2019.47.195-216
Journal volume & issue
Vol. 17, no. 47
pp. 195 – 216

Abstract

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The integration between new product development (NPD) and open innovation currently provide an opportunity for organizations to achieve sustainable competitive advantage. Considering that, this academic article researched the publications in indexed databases Scopus, Web of Science and Proquest, aiming to analyze knowledge combination, which is the combination of already existing knowledge, related to open innovation and NPD. For that, co-citation analysis, which occurs when two existing articles are quoted together by another article, and content analysis were performed. From the analysis, 25 articles with co-citations were identified, and 22 of them were used for content analysis. As a result of this study, it was verified that research on the aforementioned area is migrating from an internal perspective, which assesses the structuring of processes and projects, to an open perspective, in order to analyze aspects related to collaboration with external agents. The study also identified that the use of information and communication technologies is fundamental for supporting processes and projects, making collaboration easier and more interesting among the stakeholders.

Keywords