Creativity of the Company’s Income Multiplier

Abstract

In this study we highlighted the role of creativity in the innovation process that aims to apply new ideas in practice, whether we are talking about completely new ideas or a new context in which older ideas are exploited, requiring the creativity of all employees. The study of creativity aims to decipher the complexity of the phenomenon of creation, to find methods and techniques for its stimulation and superior capitalization. On the other hand, we concretized this paper which included a series of momentary economic effects, but also the lasting effects that appear at the level of the company as a result of the manifestation of employees' creativity, in different forms. Human resources become a strategic resource with a unique growth potential, and the skills, knowledge, expertise and creativity of employees are crucial in the economic and financial performance of the company.

Keywords

• creation
• expertise
• inventions
• opinions
• evolutions