Designing a model to determine the influencing factors on attracting foreign direct investment with emphasis on green marketing in the field of energy

Abstract

Foreign direct investment is one of the main manifestations of (globalization in the field of investment). Today, most economists and governments emphasize the vital importance of foreign investment. From their point of view, this issue is very important, especially in developing countries, for the formation of economic growth and development flows. One of the ways by which you can increase your share in the field of attracting foreign investment and targeting this type of investment is the use of marketing techniques, especially international marketing. Foreign direct investment (FDI), which is a major form of international capital transfer, has increased significantly during the last decade as one of the results of increasing integration of the global economy. On the other hand, by examining and studying domestic and foreign articles, no research has been found that can deal with the influencing factors on attracting foreign direct investment with an emphasis on green marketing in the field of energy. Also, according to the research model, this research is considered innovation.

Keywords

• green marketing
• energy consumption
• environmental
• investment
• fuzzy technique