SECOND HOME TOURISM: AN INTERCESSION FOR REJUVENETION OF TOURISM DESTINATION IN COVID-19 CRISIS

Abstract

This study aims to demonstrate how hedonistic Second Home Tourism (SHT) trips and eudaimonic community participation will retrieve tourist flow and revive tourist destination from the COVID-19 crisis. Q methodology was followed to measure the subjectivity of scholars, researchers and practitioners of tourism industry for the appreciation of SHT in the crisis. Q Method Software was used to conduct factor analysis. The result of the study concludes that short haul mobility/trip within periphery and/or travel bubble accelerates the % change of international tourist arrivals. The study also implores that how future SHT trips will ensure community resilience through social intuition (cultural integrity and knowledge exchange) and financial retention through economic empathy (demand-supply balance and revenue generation).

Keywords

• covid-19 crisis
• second home tourism (sht)
• tourist mobility
• travel bubble
• strategy