Scientific essence of marketing as the process of exchange

Abstract

The article is devoted to theoretical substantiation of the scientific nature of marketing during the exchange period of market transformations. The study proves that many researchers consider exchange to be a direct transaction of any tangible object, while marketing exchange is mostly indirect, and exchange items are intangible and symbolic.

Keywords

• marketing
• exchange
• the Classical theory of market relations
• Keynesian theory of market relations
• types of exchange
• means of exchange.