Disertaciones (Nov 2012)
Management in Professional Communication
Abstract
The following work describes to the type of existing communication in the professional schools and the strategies that use this type of organizations, to interact with its public. This reality is compared, with the theoretical expositions that in the matter of organizational communication, contribute students like: The Fernandez (1997), Goldhaber (1984), Serna (1996), Bartoli (1992), Go Rail (1998), among others. The study was developed in a sample of 104 affiliated and 4 Secretary Generals of the schools of Lawyers, Engineers, Accountants Public and Journalists of the state Nueva Esparta (Venezuela) and used like technique and tool to the survey and the questionnaire. Between the conclusions they tell, that the type of communication that predominates in the schools is the unreliable person (rumors) and formal the descendent one, but of regular way in amount and occasional form, they do not have communication plans and they fail to take advantage of the use of Internet. The elaboration of a plan of communications was recommended, according to the necessities of each union.
