THE MEME WAR – PROPAGANDA AND RESISTANCE IN SOCIAL MEDIA

Abstract

In the context of the war launched by Russia in Ukraine, social networks have become an echo chamber of the conflict on the ground, a huge theater of imagological battle, where different versions of reality are confronted in order to gain popularity. Digital memes are a highly visible phenomenon of contemporary digital culture and could not escape the mobilization process triggered by the war in Ukraine.

Keywords

• Internet memes
• Russia-Ukraine war
• Cult of Putin