A new role of unruly product design based on “Transformed Objects” design approach

Abstract

Nowadays, the movement of Post-Modernism, which appeared in 20th century, influences the art and the design of products. It is considered that the investigation and the undermining, which construct the modern society, compel a traditional prioritization based on cultural values. Furthermore, today the main effect is the image as the users opt to purchase their products by the appearance that is more substantial than the usage. For that reason, the alteration of daily products is the cause of this paper so that the consumers feel confused by them. Namely the basic image of a product may be the same as or similar to an original object, but it may alter the use of it. The viewer should interpret the image differently such as his experience and his belief. In addition, the change of visual messages can be achieved by the complexity of geometry, the combination of objects and the modification of materials. This is defined by the movement of Unruly design that aims for offering a new aesthetic of products. Finally, the goal of this paper is to present a number of illustrative case studies, which ensure an appropriate interface relationship between the art and product design.