Contemporanea : Revista de Comunicação e Cultura (Dec 2010)
Logos sensorial: tempo e sensação na contemporaneidade
Abstract
This paper discusses the presentification of experience as a corollary of the predominance of what may be called Sensible Reason – firstness, in semiotic terms – as an effect of a social imaginary device (hence, within logos) which makes pathos a subtle vehicle to shape mentalities.