ORGANIZATIONAL CHANGE: A MATTER OF INDIVIDUAL AND GROUP BEHAVIOR TRANSFORMATION

Abstract

Contemporary life is raising a plethora of challenges for all organizations. Therefore, flexibility and continuous change ought to be their priorities. The main problem is how to actually implement change and make it work. The answer suggested by this article is that by transforming people’s behavior and attitudes one can actually lead to organizational change. However, some insight into the prerequisites needed to transform individual and work group attitudes and behavior is required. As a result, in order to identify and list a set of principles that should play the role of the 10 Commandments in any organizational change process the aim of this article is to take a theoretical approach to this issue.

Keywords

• organizational change
• behaviour transformation
• attitude
• group dynamics