Study on Development Strategy of Tourism Industry in Jiangxi Province Based on Boston Matrix

Abstract

It has become an important economic development strategy of Jiangxi Province to promote the development of regional economy through the development of tourism industry. However, due to the difficulties brought by the environment and its own limitations, local development is not coordinated and lacks targeted strategies. Based on the development data of tourism industry in Jiangxi Province from 2010 to 2014, 2014 to 2018, this paper constructs the Boston matrix of tourism market in Jiangxi Province, analyzes the competition situation, explains and analyzes the seven changes of the Boston matrix.