“A sheep, a sheep” - Viral marketing packaged as a game

Abstract

"A sheep, a sheep", is a recently popular mini game related to consumer goods. In terms of entertainment and classic gameplay, it cannot compare with many excellent works of the same type.With incomplete gameplay and superb operational methods, it has been lifted to a height that does not belong to it by netizens. This article attempts to discuss its viral marketing process and logic, as well as the industry causes and harms that cause this phenomenon, in order to decipher the key to the popularity of this phenomenal mini game.