PERCEPTIONS AND EXPERIENCES OF CONSUMERS FROM ROMANIA REGARDING POTATOES PURCHASING

Abstract

The aim of the paper is to investigate the Romanians perceptions and experiences regarding potatoes purchasing. In this respect, an online questioner was created and distributed using the SurveyRock platform in order to evaluate the main aspects that consumers from Romania find to be relevant when it comes to potatoes purchasing. The questioner focused on the importance of potato presenting in the context of marketing. 120 persons have answered the on line questioner. Most respondents consume potatoes 1-2 times per week i.e. 72 %. When the Romanian consmers purchase potatoes, they value the place of origin, size of the potatoes and if they are washed.

Keywords

• potatoes, consumers, purchasing, perceptions