A competitivity analysis of brazilian offshore shipyards through case study technique

Abstract

The article aims to compare, through the assessment of multiple cases studies, the domestic shipyards operations against foreign shipyards that were selected as benchmark. A escolha destes benchmarks, assim como a dos estaleiros nacionais, foi feita através do maior cliente nacional do segmento. The selection of these benchmarks, as well as the national shipyards, was made through interviews with nine executives from the three of largest industry customers in Brazil. The purpose of the research is to identify which management approaches adopted by the most successful foreign yards must be implemented on domestic yards in order to make them internationally competitive. The content analysis technique was adopted in the interview assessment. As a result, the performance of yards manufacturers of oil platforms and support vessels for offshore exploration was measured according to the following dimensions: (i) methods and production techniques; (ii) layout; (iii) use of information technology; (iv) strategic management, (v) planning and production control, (vi) design support tools and (vii) supply chain management. Ao final são apresentados os resultados obtidos, quais os pontos a serem aprimorados e sugestões de melhoriThe thThe research contributes to management practice by providing a set of best practices to be adopted in order to domestic shipyards improve their performance.

Keywords

• Estaleiros. Gestão. Benchmark. Estudo de caso.