COMPETITIVE INTELLIGENCE: SYSTEMIC MODEL PROPOSAL FOR ORGANIZATIONAL CHANGE FOR HOSPITALS IN SOUTHERN BRAZIL

Abstract

The success of an organization depends increasingly on its business strategy. A structural component of the strategy is the fittting between their primary activities and support activities. And as in industry, in a hospital, a new strategy to be implemented in general involves reviewing business processes or introduce new ways to run the operations of the company. However, organizations that have problems of alienation between the business strategy with its Information Technology infrastructure will have difficulties to implement a systemic model of the competitive intelligence process. It is believed that the private hospital sector has problems of synchronization between the business strategy with information technology infrastructure. Therefore, one can question: A systemic model of Competitive Intelligence for the private hospital sector can be a conceptual model of the change process, liable to be implemented in this type of organization? The main objective of this research is to propose a systemic model of Competitive Intelligence process version 2 in private hospitals in the southern region of Brazil.

Keywords

• Competitive Intelligence
• Information Systems
• Information Technology
• Strategy