The Sustainable Development of Organic Agriculture: The Role of Wellness Tourism and Environmental Restorative Perception

Abstract

This study explored the impact of environmental restorative perception (ERP) on loyalty through place attachment and healthy image within organic agriculture. The visitors to organic agritourism in Hualien County and Taitung of Taiwan were taken as samples and 410 valid questionnaires were collected. LISREL 8.52 and regression analysis were adopted to explore the relationship among different variables. It was found that ERP is helpful for raising place attachment, healthy image, and loyalty to tourist destinations, and the non-toxic and organic sustainable environment created in organic agritourism has a restorative perception that can be used to attract tourists improving their health through travels, contributing to the transition of rural tourism to wellness tourism.

Keywords

• healthy tourism
• place attachment
• healthy image
• rural tourism
• agritourism