Competitive Marketing Strategies in the Turkish Real Estate and A Research in the Sector

Abstract

Turkey has a booming economy in terms of general economic indicators that are being identified in the context of general economic fields of study. Among with many industries that have extensively been developed in the region, real estate business occupies a great percentage in terms of economic growth and welfare in the country. Even though such opportunities are being noticed by many businessmen in the area, there is a lack of marketing attempts which is obviously cited in many research projects. Since the market in consideration is highly competitive where many international companies have already entered, reputable marketing strategies have to be implemented as a means of coping effectively in the market. This paper, in this sense, reveals the competitive marketing strategies that have been in effect in the Turkish real estate sector and finally proposes a unique research model which arises from a research that have been conducted in the field. Along with many strategies that may be generated from the research, a key focus has been put on e-practices and perspectives.

Keywords

• real estate
• competitive marketing
• research model
• gayrimenkul sektörü
• rekabetçi pazarlama
• araştırma modeli