Teoria e Prática em Administração (Dec 2015)
Análise de Discurso em Estudos Organizacionais: as concepções de Pêcheux e Bakhtin
Abstract
The aim of this essay is to reflect on discourse analysis in Organization Studies according to Pêcheux’s and Bakhtin’s concepts. It is not an operational propose of discourse analysis – DA, but a discussion about the cautions of its practice. The reason is that the use of qualitative interviews and document analysis, as well as printed texts on Organization Studies research, are rising substantially over the last fifteen years in Brazil. For Michel Pêcheux, there is a relation discourselanguagesubjecthistory or discourselanguageideology, in which the discourse is researched not only as a linguistic form but as the material form of the ideology and in touch with the historical. Thus, it is the manner that the concrete materiality of discourse is shaped. The Bakhtin’s language theory, in its dialogic conception, provides the apprehension of an understanding process of a heuristic basis (qua proceedings that subject through the process, rules or methods, discover the meaning of the words) with high value for the discourse analysis strategy understanding. What is possible to conclude is that when an analysis of a discourse is needed to consider that it does not have sense without an interpretation, a meaning that gives it visibility.