The benefits of cloud services usage as a contemporary approach in the wine industry

Abstract

The scope of this paper is to present the business model in the wine industry based on cloud solutions. In the modern world of business, speed and availability are crucial; unfortunately, the nature of the wine industry tends to limit the number of business participants. Managing processes in the wine industry is labor intensive so it is difficult to meet the market demand. Through the analysis of case studies and by comparison with other regions in the wine industry, we obtained enough elements for the formulation of our model. The model presented in this paper is oriented towards the domestic wine industry and is in line with current technical and technological capacities. Most of the subjects in the wine industry are located in rural areas of the Republic of Serbia, and has a relatively limited access to certain resources. There is a strong Internet infrastructure in big cities, which is unfortunately not the case with rural regions. The use of modern IT solutions is also a problematic item because participants in the wine industry, despite a solid education, have difficulty recognizing the benefits of e-commerce. With this model, the wine industry gets a tool that will make it possible to easily and economically reach customers, new ideas, knowledge and experiences.

Keywords

• wine industry
• internet
• e-business
• e-commerce
• cloud solutions
• feedback marketing