The Franchising in the Context of Development of Small and Medium-Sized Business: Organizational-Economic and Accounting Aspects

Abstract

In order to determine the organizational-economic and accounting aspects of franchising in the context of volatility of the macro-economic situation and the scarcity of entrepreneurs’ own funds, the current status of the franchising market in Ukraine, its economic essence and its role have been determined; the kinds of franchising that are known in world business practices have been provided; the types of distribution contracts that are close to the meaning of franchising have been defined; the legislative basis for franchising in Ukraine has been presented; the binding terms of a commercial concession contract as a legislated analogy of franchising in Ukraine have been determined; the features of reflection of the legality of franchising in accounting of both franchiser and franchisee have been provided. The objective advantages of franchising for both the large enterprises and the start-up entrepreneurs have been determined. On the basis of the legal nature of franchising relations in the accounting accounting, its reflection is close in the meaning to intangible assets. Implementation of franchising potential as a strategic tool for the development of small and medium-sized businesses requires the improvement of its legislative framework in the part of enhancing the responsibility of the parties.

Keywords

• enterprise
• franchising
• organization
• accounting