Innovation in Do-It-Yourself Retail: an Empirical Study on Generation X among Professional Craftsmen and Consumers

• Dan-Cristian Dabija,
• Nicolae Al. Pop,
• Adina Săniuță

Affiliations

Dan-Cristian Dabija

Babeș-Bolyai University

Nicolae Al. Pop

Bucharest University of Economic Studies

Adina Săniuță

Bucharest University of Economic Studies