Acciones de mejora del posicionamiento en recursos culturales tangibles de los municipios canarios

Abstract

The tangible cultural resources can base a differentiated supply of cultural tourist products. In these cases they are formed like motivator elements that generate displacement of the visitor with cultural expectations to satisfy. The urban tourism is an emergent tourism that leans in the tangible cultural resources of the municipalities. From this perspective the tangible cultural patrimony of the municipali-ties becomes a basic element for the design of the strategies of tourist marketing, according to the speci-ficity of the destiny and to its competitive positioning. The analysis of positioning of the tangible cultural resources applied to the municipalities of the Canary Autonomous Community, by means of the modeli-zación of Rasch, will allow us to make a diagnosis competitive of dowry of these resources. Analysis between the municipalities will emphasize the relative importance of the different municipal dowries from tangible cultural resources. The used data correspond to the registered municipalities of the canary Community in Guía de Recursos y Espacios Culturales de las Islas Canarias.

Keywords

• Cultural Tourism
• Marketing
• Heritage
• Canary Islands
• Tangible Cultural Resources