Vegetable Marketing Practices followed by Farmers in Dibrugarh District of Assam

Abstract

Agriculture is crucial to India’s rural economy, with vegetable cultivation being a key component. This study focuses on 150 rural farmers in Assam’s Dibrugarh District, exploring their socioeconomic characteristics, marketing practices, factors influencing these practices and the barriers they experience. The rapid sale of vegetables, driven by their perishable nature, emerged as the most influential factor in farmers’ marketing practices. It was found that farmers face various barriers like perishability of vegetables, limited access to ICT tools and low level of knowledge. Findings revealed a significant association between socioeconomic characteristics and marketing practices.

Keywords

• Agriculture; Assam; Farmers; Marketing Practices; Barriers.