Advertising Imitating a Movie Trailer – Persuasion or Manipulation?

Abstract

Popular brands, hoping to catch the attention of a bored spectator, are increasingly using advertainment, which is a combination of advertising, fun and entertainment. An example of this phenomenon is advertising imitating movie trailers. The author tries to answer the question of whether the recipient of such productions is aware that watches advertising?

Keywords

• reklama
• zwiastun filmowy
• trailer
• advertainment