Research on the Design and Practice of Ideological and Political Education in the Course of Customer Relationship Management

Abstract

The classroom is the main battlefield for teaching and educating people, and teachers are the primary responsible persons for classroom teaching. Customer relationship management is a main course for e-commerce and information management and information system majors. By digging into the ideological and political elements of the course and refining the value of educating people, it is conducive to practicing the educational concept of cultivating virtues and cultivating people. In this paper, a questionnaire survey was conducted on 5 classes of customer relationship management course in Yunnan Agricultural University to understand students’ satisfaction with the teaching of customer relationship management ideological and political. Four measures were drawn including reasonable design of the course ideological, political teaching system and strengthening the application of teaching methods in order to promote the reform of ideological and political teaching practice of this course.