Practici ale artiștilor plastici din România în promovarea operelor de artă

Abstract

Romanian Visual Artists’ Practices in Promoting their Artworks An open call for an online visual arts exhibition promises global visibility in exchange for a sum of money to be communicated in private only. Once I acknowledged this invitation, I contacted the curator for clarifications about the means of ensuring the promised global visibility and the number of social media followers I shall gain, questioning their marketing intentions and knowledge. I decided to find out how many credulous visual artists are in Romania and their social media habits. I conceived an online questionnaire about social media usage and spread it among artists from Romania, obtaining answers from most counties and from abroad. I found the responses: which are the most used social networks; what social media marketing knowledge artists have; the number of followers and content interactions; the relationship between personal websites, exhibitions, and social media.