INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING

Abstract

Over the last 2 decades, the Internet has transformed our lives, becoming the most frequently used means of communication. Unlike traditional media, the Internet has also become a very important advertising tool thanks to its versatility, interactivity and ability to target relevant consumers. This article analyses consumers’ perception of online advertising, based on by research carried out on a sample of 50 participants. This paper will outline trends in the advertising environment in Romania.

Keywords

• Internet
• Advertising
• Marketing online
• Online advertising
• Online consumer behavior
• Digital marketing