Making Roubaix More Attractive

Abstract

The purpose of our study is to show how the city of Roubaix could rebuild its attractiveness. To that purpose, the offer and competitive advantages of the city were studied with the help of the Porter’s Diamond and CERISE REVAIT® models which are considered as tools for measuring attractiveness. A case study method has been chosen to carry out this study. The historical and documentary approach, together with the thematic analysis of interviews were used used to showcase the attractiveness through the study of the competitive advantages of the city. Findings show that attractiveness constitutes an indisputable link between Porter’ s Diamond and CERISE REVAIT® models, because they allow us to study the offer in its entirety, measure its attractiveness and bring to light the competitive advantages. It is stated that the art and culture sector is the most attractive and competitive in this territory and contributed to its development as urban tourism destination. This sector has been strongly supported by the public authorities and remains symbolic of Roubaix.

Keywords

• Roubaix
• culture
• urban tourism
• territorial marketing
• attractiveness
• Porter’s diamond model