Responsabilitatea socială și soluționarea dilemelor morale în organizațiile de afaceri

Abstract

If in the first half of the 20th century, for business organizations, obtaining profit was the only purpose, the postmodern model of doing business related, at least as an aspiration, the two benchmarks - profit and moral values. Business ethics examines how economic concepts comply with ethical prescriptions, involves the empirical approach to business practices, looking at aspects of civil liberty, the well-being of individuals in industrial societies, the compatibility between economic activities and environmental policies. Starting from a meta-ethical approach, which aims at the moral status of corporations, business ethics pursues the ethical aspects of corporate management, the definition of corporate codes of conduct and equally, the social responsibility of companies and the consequences of their activity. The analysis of morality in the business environment has a different approach in schools and currents of thought regarding business ethics. From a critical perspective on the relationship between ethics and business, both the German, French and American schools, argue that in the post-industrial society business must be done only respecting moral values. In business, there are often unclear, dilemmatic situations, conflicts that are difficult to resolve, especially due to the desire to balance economic and social performances. When achieving this balance is particularly difficult (good or bad cannot be clearly specified and identified), a dilemma arises for decision-makers, considered one of the most demanding ethical problems. Regardless of the environment in which they appear (marketing, production, human resources) the solution of moral dilemmas must consider as the main criterion social responsibility and the social consequences and less the current economic results of the corporation.

Keywords

• business ethics
• ethical dilemma
• post-industrial society
• social responsibility