Integrated Communications Management in Organisations: Bibliometric Insight into Past and Future

Abstract

Integrated Communications Management (ICM) has emerged as a critical strategy in the evolving economy of organisational dynamics. This paper delves into its evolution, challenges, and thematic axes, addressing theoretical controversies and practical applications.

Keywords

• integrated communications management
• bibliometric analysis
• thematic axes
• strategic communication
• interdisciplinary research
• m14
• m19
• m31
• m37
• c88