FROM BUSINESS IDEAS TO SUCCESSFUL ENTREPRENEURSHIP

Abstract

Under the current market conditions, business success is the vector that ensures sustainability and obtaining value for business stakeholders. In the field of entrepreneurship, the road to success, the experiences, knowledge and skills acquired by the entrepreneur are stimulating factors of the entrepreneurial spirit.The paper highlights the importance of benchmarking in the analysis of business success in order to identify business models in the online space that can be transformed into successful businesses. Starting from the comparative analysis of two giants in the field of online business, namely Amazon and Ebay, the authors concentrated the success factors identified for the two companies in a new business model for the online sales market.

Keywords

• business ideas
• entrepreneurship
• online business
• sustainable development