Comparing two digital consumer health television services using transaction log analysis

Abstract

Use is an important characteristic in determining the success or otherwise of any digital information service, and in making comparisons between services. The source of most use data is the server logs that record user activity on a real-time and continuous basis. There is much demand from sponsors, channel owners and marketing departments for this information. The authors evaluate the performance of use metrics, including reach, in order to make comparisons between two services and discuss the methodological problems associated with making such comparisons. The two services were: Living Health, managed by Flextech and distributed by Telewest, and NHS Direct Digital, managed by Communicopia Data and distributed by Kingston Interactive Television. The data were collected over the period August 2001 to February 2002. During this period, the two sites were visited by approximately 20 000 people who recorded more than three-quarters of a million page views.

Keywords

• digital television
• health information
• interactive channel
• transaction log